Animation Capital in Double Happiness, Recommends Largest Number of Excellent Works
On September 6, National Radio and Television Administration issued a circular on the production and distribution of TV cartoon programs in the country in 2017. Zhejiang and Hangzhou animation game enterprises had outstanding performance, ranking in the first place in three aspects across the country.
Zhejiang recommended 10 animated cartoons for appraisal, the largest number in all provinces. Eight of these came from Hangzhou, and Hangzhou hence became the city recommending the largest number of animated cartoons in the country in 2017. Hangzhou A.U Cultural Creativity Co., Ltd., with three candidates, stood on a par with CCTV Animation to recommend the largest number of excellent works.
This heavy list records the hard work of Hangzhou animation game companies in the past year. It also served as the best recorder of Hangzhou to build itself into an "animation capital".
Over the past 10 years, Hangzhou's animation game industry has been thriving. Behind the boom is the city's consistent policy support. In particular, 18 new policies introduced last year have effectively promoted a new round of industrial development.
In November 2017, Hangzhou once again rolled out new deals for the animation game industry in the city. The general offices of the municipal CPC committee and municipal government issued the Circular on the Implementation of Measures to Promote Better and Stronger Development of the Animation Game Industry in Hangzhou. It was the fifth round of policies of Hangzhou for boosting the animation game industry. The new policy comprises 18 articles, which are separated into the four chapters of encouraging the creation of excellent works, the exploitation of the overseas market, the launching of capital operation, and the strengthening of public service.
In 2017, a total of 43 excellent animated cartoons were recommended for broadcast throughout the country. Eight works from Hangzhou were on the list, the greatest in the country.
The selected works were A.U.: Here Comes Smart Rabbit （II）, A.U. Learns Science （II）,Three Rabbits （II） from Hangzhou A.U Cultural Creativity Co., Ltd.; The Heavenly Nine Odes （1-20 episodes） from Sparkly Key Animation Studio; Luo Bao Bei （Season One） from Hangzhou Magic Mall Animation Production Co. Ltd.; Rainbow Chicks （86-111 episodes） from TThunder Animation; Grow Away: Magical Continent from Hangzhou Huanju Animation Co., Ltd.
The gradual improvement of the industrial layout has also given Hangzhou a bigger push to create itself into the capital of animation.
In the first half of this year, Hangzhou animation game enterprises had achieved good results, producing 551 episodes of animation series totaling 7,293 minutes, 6 animated films, 73 comic books totaling 2120,000 copies, more than300 game products, worth 18.8882 billion yuan in output value.